Newspaper or Radio

Classified or display ads, advertorials, magazines, and local radio or XM, there are many different options to target both local and national audiences.

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Magazine Ad

Full-page and smaller, magazine ads are often glossy and of high print quality. We'll keep an eye out for featured articles related to your business that you could advertise around! Specific timing is recommended as these can be expensive.

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Display Ad - Newspaper/Magazine

Both display and classified can be useful ways of reaching your target audience, and local newspaper is often cheaper than magazine. We've had positive feedback with local advertising as it's an often forgotten about sector by the larger brands. Short advertorials are also a great way to convey specific information to a local audience.

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Advertorial

Long-form or short-form, an advertorial can be a good way to combine sales material with educational content or testimonials. Also works as a magazine article and can be used with or without photos. 

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Classified Display

Usually around the size of a business card, classified display is a good way to reach local audiences when they are making buying decisions. Generally a very cost-effective method of advertising. Text-only ads work best as print quality is low, sometimes making images difficult to see.

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Display Ad Example 2 

Color ads can be used in both newspaper and magazine, but we find it best to start with simple ads in newspapers until the print quality is verified. When it allows, pictures are a great way to draw attention and add to the message.

 

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Radio

Click the microphone to hear the ad! Generally a 30-second ad, we find radio to be the most effective when you get on during market or ag updates, or, onto a popular XM show. We'd recommend against sporadically running ads throughout the day.

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Why radio and newspaper? Does local work?

In an era dominated by digital marketing, it is easy to overlook the potential advantages that traditional advertising channels like local newspapers and radio stations can offer. However, despite the rise of online platforms, there are still several noteworthy benefits to advertising in these local media outlets.

1.

Local newspapers provide a targeted audience. By advertising in a local newspaper, businesses have the opportunity to reach a specific geographic area and connect with potential customers who are more likely to be interested in their products or services. This localized approach can be particularly beneficial for businesses that primarily operate within a specific region or community.

2.

Advertising in local newspapers and radio stations can help build trust and credibility. Many people still rely on these traditional media outlets for news and information, considering them to be reliable sources. By associating their brand with these established platforms, businesses can enhance their reputation and gain the trust of the local community. This can be especially valuable for small businesses looking to establish themselves in a competitive market.

3.

Lastly, local newspapers and radio stations often offer cost-effective advertising options. Compared to larger, national media outlets, these local channels generally have lower advertising rates. This affordability allows businesses with limited marketing budgets to have a presence in the local market without breaking the bank. Additionally, some local media outlets offer special advertising packages or discounts, further increasing the cost-effectiveness of advertising in these channels.