Direct Mail Campaign

Target specific geographies and create awareness among potential customers.

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RTA post card

New Product Postcard

Launching a new product or entering a new sales territory? Warm up the market by creating awareness with a postcard. Shown above is front and back, with the card measuring 8.5 x 5.5. 

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Key Messaging Postcard

Do you have something that differentiates you from the rest of the market? Showcase your unique selling points with direct mail. Targeting goes by zip code, sent specifically to farm addresses only.

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Handout Non-Mailer

Not interested in mailing? A postcard works great as a handout. Can be used as an expanded business card to convey more detail while leaving your contact info behind. Postage is a large portion of cost for direct mailers, by handing it out directly you can save promo-dollars and specifically choose each person who receives it.

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Does direct mail work?

Direct mail offers a higher response rate compared to many digital marketing channels. While emails can easily be deleted or ignored, postcards are physically held and viewed by the recipient. This tactile experience creates a stronger connection, increasing the chances of your message being noticed and remembered. In fact, studies have shown that direct mail can elicit a higher response rate and generate more leads than digital marketing alone. Postcards are versatile and customizable, allowing you to showcase your brand, highlight special offers, or provide personalized messages to grab the recipient's attention.

Potential Drawback

You should be aware that it is likely you will receive a phone call or two from postcard recipients asking to be removed from the mailing list. Take down their name and address and send the information to sales@headsupst.com and we will have them removed.

Ultimately, there is no ONE marketing tactic that will magically increase sales. Using multiple channels, testing, and refining the process will be the most effective in the end. Pay attention to what works and what doesn't, and we'll continuously get better.